Hi, I’m John.
I’m a content designer. You can also call me a content strategist, UX writer, or anything else you want. The point is, I use systems thinking to craft inclusive, usable experiences that deliver value for your users.
My values
My portfolio
The real reason you’re here! Check out some of my work.
Some moments I’m proud of
Founded content design and strategy teams at two separate companies and played a leading role in establishing design system patterns and style guides.
~ Remote Technology, 2021
~ Bayard Advertising, 2018
Helped redesign customer onboarding, which included defining new design system patterns that scaled across 5 products and decreased onboarding drop-off rates by 24%.
~ Remote Technology, 2024
Defined the content strategy for the website re-design of a $5B company, helping to increase conversion rates by 62%.
~ CarMax, 2020
I’ve worked with some amazing companies
Making complex things simple
I love content design. It’s what I do best. And I use that passion to solve ambiguous problems, create better user experiences, and build more powerful connections with people.
Whether you need content for a one-off project or you’re looking for a long-term strategic partner, I’d love to be a part of the solution.
