Creating brand consistency across four separate audiences.
My Contributions
UX Writing
Content Strategy
Discovery & Research
Collins Aerospace had recently updated its brand’s look-and-feel. To help bring it to life in the market, they needed help building four separate landing pages, each for drastically different audiences: engineers, new college graduates, DE&I-focused audiences, and active military service members.
After conducting an extensive series of interviews with their current team members who fell into those four demographics, we used the insights we gleaned to write, design, and build four impactful pages that utilized Collins' stunning photography and downright badass new brand.
Building a content hierarchy to educate and inspire.
Collins Aerospace is a big company. Really big. And a key challenge we had to solve for was implementing a content strategy that effectively organized the mountains of information the client wanted to include on the landing pages without losing impact. Utilizing powerful, dramatic photography and a modular approach to content, we walked a tightrope between the educational and the inspirational to build a unique Collins Aerospace brand experience.
