WORK EXPERIENCE

KEY SKILLS

Bayard Advertising

Senior Writer & Content Strategist - Jan 2021 - present

• Builds end-to-end content strategy for client campaigns of varying scales across multiple channels. From brand-building to user experience, employs a ‘no-project-is-too-small’ mindset to develop both marketing and UX copy.

• Creates digital and physical experiences in close collaboration with creative directors, designers, developers, project managers, and media buyers.

• Manages a team of writers—ensures a high quality of writing at all times while coaching junior team members in their career growth.

• Collaborates with the Director of Marketing to create the content strategy for internal communications and external content marketing strategy.

• Presents discovery findings, message architectures, and strategic recommendations to clients. Aids business development team in RFP presentations when a representative from the Creative/UX/Design team is needed.

Copywriter & Content Strategist - Jan 2019 - Jan 2021

• Played a deeper role in developing content strategies that were employed in campaigns across a wide range of assets, including video, web, event collateral, ads, and more.

• Collaborated with researchers, UX designers, and developers on front-end discovery SWOT analyses to gain insights on clients’ places in the market.

• Acted as an advocate for the content team, continuously monitored industry best practices and trends, and regularly met with Chief Creative Officer to give status reports and conduct working sessions.

Copywriter - Mar 2018 - Jan 2019

• Embodied clients’ voice and brand guidelines to create a wide range of copy assets, including websites, OOH ads, email blasts, digital display ads, job postings, and more.

• Juggled many projects at once, managing competing priorities and tight deadlines to deliver quality content to clients.

• Collaborated with designers, developers, and project managers to write content for web experiences, OOH advertising, brand building projects, and more.

Creative Sol Marketing

Content Editor - Feb 2019 - Apr 2019

• Analyzed raw materials from real estate agents regarding their newly listed properties and create marketing assets highlighting each listing’s key selling points.

• Created blog posts, flyers, websites, postcards, and email blasts, tailored to each agent’s needs.

• Collaborated with Creative Director to determine best practices and meet deadlines in less than 48 hours.

Common Jack

Writer & Strategist - Dec 2015 - Mar 2018

• Crafted content strategy for album release campaign lifecycles, which included website copy, press releases, email blasts, social media ads, and biography copywriting.

• Efforts contributed to Common Jack gaining recognition on Spotify, Apple Music, and TIDAL editorial playlists, radio play on 50+ terrestrial radio stations across the US, and press support from publications including the Huffington Post, the Boston Globe, Atwood Magazine, and more.

• UX Writing

• Content Strategy

• Copywriting

• Copy Editing

• Collaborative Problem Solving

• Presentation Skills

TECHNOLOGY

• Microsoft Office

• Figma

• Notion

• Asana

• Slack

• Google Drive

• Adobe Acrobat

EDUCATION

Ithaca College | May 2012